A moderator's head is on the next question and whose turn it is, which leaves no room for notes. qatip records the session and writes everyone's words down by speaker.
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qatip is an AI note taker for focus groups and group interviews: it records the session on a phone in the room, or on a Mac or Windows computer when it's online, and writes it out line by line by speaker. It shows how long each person talked, and its answers point to the moment a quote came from.
Updated November 2026
There are eight participants at the table. One starts explaining why the price feels wrong, two others jump in at once, and while you're thinking about your next question the sentence is gone. When you sit down to write the report, all you have is “pushback on price.”
The problem
“With eight people talking over each other, I can't catch who said what.”
In qatip Recording and transcript
Put the phone in the middle of the table, or record the online session on your computer. The conversation is written out line by line, split by speaker.
After: After the session you can read each participant's words on their own.
The problem
“One participant talked the whole time and the rest barely spoke.”
In qatip Stats
Each session shows talk time per person, the number of turns and each speaker's tone.
After: In the next group, you make a point of asking the quiet ones.
The problem
“I want the participant's own words in the report, not my paraphrase.”
In qatip Ask
Ask across all your sessions, something like “what did people say about the packaging?” The answer comes with the session and the moment it was said.
After: Every quote in the report comes with its source.
The problem
“I rebuild the same headings from scratch for every session.”
In qatip Templates
Set up a focus group template with the sections you want, like themes, objections, quotes and follow-up questions. Every session's report comes in that shape.
After: Put four session reports side by side and the differences jump out.
Every section comes from a template, and you can change it to fit your meetings.
Yes. That's on whoever is recording, and qatip shows a reminder before every session.
On Pro, yes: one recording can run up to 4 hours. On the free plan, the first 30 minutes of each recording are written up.
You choose: 7, 30 or 90 days, a year, or not at all. Data stays in the EU, in Frankfurt, and is never used to train AI models.
Start on the free plan, or try Pro free for 7 days. Cancel anytime.
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